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Don Norman Ux. Norman is the director of the design lab at university of california, san diego. According to don norman, there are 3 levels of design:
Don norman, the esteemed \ralph nader of design,\ gives us 52:29 of his time to offer wisdom gained from his experience in matters of user experience, design, business, and making our case to management. The range of “things” is not just limited to physical objects, it includes any artificial creation: Don norman with peter merholz at ux event by adaptive path.
Exciting Times Ahead for UX (Don Norman) (Video)
Why microinteractions are important for ux. According to don norman, there are 3 levels of design: Why interaction cost matters to ux. The design of everyday things.